Lehigh Valley's newest addition, Hobby Lobby, is set to open its doors on September 14th at the Airport Center in Hanover Township, Lehigh County. This expansion marks a significant moment for the community, as the arts and crafts retailer joins a lineup of businesses that includes the first Pennsylvania location of Chicken Salad Chick and the recently closed On The Border Mexican Grill & Cantina. But what makes this opening particularly intriguing is the story behind Hobby Lobby itself, a tale of entrepreneurial spirit and a unique business philosophy.
Hobby Lobby, founded in 1970 by David and Barbara Green, started as a humble venture with a $600 loan. Two years later, they opened a 300-square-foot store in Oklahoma City, and the rest, as they say, is history. With over 1,000 stores across the country, each offering an extensive range of crafting and home decor products, Hobby Lobby has become a household name. But what many people don't realize is the company's commitment to a biblical approach to business, a philosophy that sets it apart from many of its competitors.
The Greens' entrepreneurial journey is a testament to the power of innovation and hard work. Starting from their home, they built a business that now spans the nation. This expansion into the Lehigh Valley is a strategic move, as the company looks to tap into a new market and strengthen its presence in the eastern part of the country. The new store, located at 916 Airport Center Drive, will occupy a space previously occupied by Christmas Tree Shops, which closed in 2023.
What makes this opening even more fascinating is the context in which it takes place. The Airport Center, which opened in 2009, has been a hub for various businesses, including large chains like Sam's Club, Target, and Ulta Beauty. However, the center has also witnessed the rise and fall of several local and regional businesses, such as Wren Kitchens and On The Border Mexican Grill & Cantina. This dynamic landscape highlights the challenges and opportunities faced by retailers in the modern marketplace.
Hobby Lobby's arrival at the Airport Center is a welcome addition, but it also raises a deeper question: How can businesses, especially those with a unique philosophy, thrive in a competitive and ever-changing retail environment? The answer lies in a combination of factors, including a strong brand identity, a commitment to customer value, and a willingness to adapt to the evolving needs of the market.
In my opinion, Hobby Lobby's expansion into the Lehigh Valley is a testament to the company's resilience and adaptability. It also serves as a reminder that in the world of retail, innovation and a unique selling proposition can go a long way. As the store prepares to open its doors, it will be interesting to see how it integrates into the community and how it navigates the challenges and opportunities that lie ahead. One thing is for sure: the Lehigh Valley is about to get a whole lot more creative and crafty.
